How to Get More Followers on Instagram for Small Business (Cross-Platform Strategies)

Introduction

If you’re a small business owner wondering how to get more followers on Instagram small business accounts, you’re not alone. Social media growth is critical for boosting brand visibility, engaging customers, and driving sales. But Instagram isn’t the only platform that matters—cross-platform strategies on Facebook, Twitter, LinkedIn, and TikTok can amplify your reach. For example, LinkedIn’s Success Stories highlight how businesses use tailored content to grow. To prioritize the platforms aligned with your goals, refer to our breakdown of the Best Social Media Platforms for Small Business. Let’s dive into actionable steps to expand your audience across these platforms.

1. Instagram Strategies (Primary Focus)

1.1 Optimize Your Profile for Small Business Visibility

Your Instagram profile is your digital storefront. To attract followers searching for how to get more followers on Instagram small business accounts:

• Use keywords: Include phrases like “small business owner” or “local [your industry]” in your bio.
• Professional visuals: Upload a high-resolution logo or product image as your profile picture.
• Clear CTA: Add a link to your website, online store, or a Linktree with multiple options.

1.2 Leverage Hashtags & Geotags for Local Reach

• Mix hashtags: Combine trending tags like #SmallBusiness with niche ones (e.g., #VintageFurniture for a retro decor shop).
• Geotag posts: Tag your city or neighborhood to attract nearby customers.

1.3 Collaborate with Micro-Influencers

Partner with local influencers (1k–10k followers) for authentic promotions. For example, a bakery could team up with a food blogger to showcase new pastries.

1.4 Post Consistently with Reels and Stories

• Reels: Create 15–30 second videos showcasing products, tutorials, or team stories. Instagram’s algorithm prioritizes video content.
• Stories: Use polls, quizzes, and “Swipe Up” links (if available) to keep followers engaged daily.

1.5 Engage with Followers to Build Loyalty

Reply to comments within 1–2 hours, host weekly Q&A sessions, and reshare user-generated content (UGC) to foster community.

2. Increase Facebook Followers for Business Page

2.1 Join or Create Local Facebook Groups

Engage in community groups related to your industry. For example, a pet store owner could join “Dog Lovers of [City]” and share tips without overtly promoting their page.

2.2 Share Value-Driven Content

Post tutorials, behind-the-scenes videos, and customer testimonials. A landscaping business might share a timelapse of a garden transformation.

2.3 Run Targeted Facebook Ads

Use Facebook’s ad manager to target users by location, interests, or behaviors. For example, target “small business owners aged 25–45” for B2B services.

2.4 Host Live Events for Real-Time Engagement

Go live to launch products, host Q&As, or offer exclusive discounts. Live videos often get prioritized in followers’ feeds.

3. Grow Twitter Followers for Small Business

3.1 Engage in Trending Conversations

Use hashtags like #SmallBusinessSaturday or #ShopLocal to join viral threads. Retweet industry news with your insights.

3.2 Post Frequently & Concisely

Share bite-sized tips, news, or promotions 3–5 times daily. For example:

“Just restocked our bestselling organic candles! 🕯️ 20% off for the next 24 hours → [link]”

3.3 Retweet User-Generated Content

Repost customer photos or reviews to build trust. Tag users to encourage more shares.

3.4 Use Twitter Polls for Instant Feedback

Ask followers to vote on new product ideas or preferences. Example:

“Which flavor should we launch next? 🍦
A) Salted Caramel
B) Matcha Green Tea”

4. Gaining LinkedIn Followers for Small Business

4.1 Publish Thought Leadership Content

Share case studies like Adobe’s Spark Case Study to showcase expertise. Write articles on industry trends or challenges.

4.2 Optimize Your Company Page

• Use keywords like “small business solutions” in your page description.
• Add product photos and client testimonials to the “Showcase” section.

4.3 Engage in LinkedIn Groups

Contribute to discussions in groups like “Small Business Innovators” to position your brand as a trusted resource.

4.4 Encourage Employee Advocacy

Ask team members to share company updates on their profiles. For example, a team member could post:

“Proud of our team for launching [new product]! Check it out → [link]”

5. Tactics to Boost TikTok Followers for Business

5.1 Jump on Trends Early

Add a business twist to trending sounds or challenges. A bookstore could recreate a viral dance while holding their latest arrivals.

5.2 Showcase Products Creatively

Film short tutorials or “how it’s made” clips. Example: A jewelry brand could show the process of crafting a necklace.

5.3 Collaborate with TikTok Creators

Partner with nano-influencers (1k–50k followers) for duets or shoutouts. Offer free products in exchange for promo videos.

5.4 Post Consistently to Stay Relevant

Aim for 3–5 videos weekly. Use TikTok’s analytics to track top-performing content and replicate success.